It was 2001 when Jodie Brenton and her friend and associate Mary Magalotti saw there was a desperate need for accessible and quality mental healthcare across Australia. Aa a result, Life Resolutions was born, and in the 15 plus years since its inception, it has seen dramatic growth, contributing greatly to the field of mental healthcare.
With more than 50 practices and affiliates across the country today, Life Resolutions is now a national group of psychologists and allied mental health practitioners.
The company has always had a dream to provide Australians with the highest standards in counselling and professional psychological care. With a team of highly qualified therapists in Brisbane, Melbourne, Perth, Sydney and surrounding regions, each member is experienced in assisting clients to live healthier and happier lives.
However, as Australia’s first and only psychology private practice franchise, the concept came with its fair share of challenges and opposition. It faced resistance from many orthodox psychologists around the country who viewed this alien concept with scepticism.
At the time, the psychology industry was fragmented and had no structure or economic foresight. It was a disorganised system with no framework in place where the psychologists themselves benefitted from providing their services. Keeping this in mind, any new franchisee who joined the Life Resolutions network was first trained in the basics of business as well as the unique systems and processes of the franchise.
Additionally, the topic of mental health still had a stigma attached to it, making it difficult to create a franchise out of it. Those who sought out psychologists were perceived to be deranged or mentally ill. The concept of positive psychology and its benefits was still new, and was only just gaining popularity. As a result, psychologists felt they had a duty to provide their community with their services, and did not always feel comfortable charging people. It is unfortunate, but this ethical conundrum persists even today, with psychologists struggling to run private practices at a profit to themselves.
Overcoming these hurdles was one of the main problems that Life Resolutions faced. However, they were able to devise a system for a successful psychology franchise, and the fruits of their labour are paying off today.